Is it an art-house short or a B2B SaaS ad?

Every AI launch looks like an A24 trailer, and Silicon Valley has decided its next competitive edge is taste. We set out to answer what taste really means—and if a machine can have it.

“Hey Siri, play ‘Fool’ by Perfume Genius.”

Her eyes linger on you for one second before darting down to focus on her taste buds. She twirls a forkful of pasta into her mouth, the fork gently clinking against her teeth before her lips close and form a smile full of pleasure. The little director in your mind punches the air in triumph.

“Good?” you ask.
“Mm…”…